Craft beer is a hipster's elixir. The more obscure the more in demand; the more long-winded the name the tastier; the odder the drinking vessel the more knee-weakening.
It's exactly this pomp that YouTube comedy group Nacho Punch - featuring the wonderful Steve Kardynal, whose naked body on a wrecking ball is imprinted in our brains forever - are taking the mick out of in this very hilarious video.
"You know it's got that woody top note that I always look for?"
- Are you a craft beer fan?
How does a strong cup of coffee make you feel?