The joys of online design porn

AMANDA TALBOT
Last updated 13:33 17/09/2012
Interiors

DREAMY: Stylish interiors are everything to the design-obsessed.

Interiors
DESIGN LOVERS: The online world offers rich pickings for design fans.

Relevant offers

Home Living

House of the week: Thorndon House of the week: Lake Taupo Home of the Year faces backlash How green is a green clean? Jon Bridges: 10 reasons to build a house House of the week: Kumeu House of the week: Papamoa From meth-house to family home Sarah Jessica Parker's chic NYC home Video: A million bucks buys you this

They say Prada, I say Poliform; they say Marc Jacobs, I say Marc Newson; they say Chanel, I say Castiglioni. You've heard of the fashionista - I confess to being a designista.

I'm obsessively devoted to architecture, interior design and product design. I was one of those idiots who stood in line at dawn at London's Trafalgar Square, desperate to get my hands on a free polystyrene chair by British designer Tom Dixon. At dinner parties my general knowledge is rubbish, but if I'm given the chance to talk about a humble chair I have hours of conversation in me. Go on - ask me about Spanish-born Patricia Urquiola's "Crinoline" furniture collection for B&B Italia.

I am so fanatical about design I have trekked mountains in Vietnam to see how families live and socialise in wooden huts. I've stayed in Tokyo to grasp the idea of "downsizing" and I've made a pilgrimage to Los Angeles to hang out with movie stars and sneak a peek into their iconic modernist concrete homes.

As with any addiction, there are "wake-up" moments. I was ok giving my two beautiful Siamese cats to the in-laws when I decided to move back to Sydney from the UK recently, but my infatuation with design meant that leaving behind my prized magazines was not an option. So there are 35 boxes filled with "interior porn" mags on a ship in the middle of the ocean, heading to Australia. I simply refuse to throw them away.

And now that I have instant access to design online my addiction has gone to a whole new level. I routinely do things that only five years ago would scarcely have made sense to me. I tweet along to home-renovating reality shows; I share videos of myself glamorously DIY-ing Veuve Clicquot bottles into candle holders; I spend unsociable hours pinning pictures of enviable rooms, unmade beds and stark lightbulbs to a virtual pinboard.

I do have weeks when I get online-design fatigue. But the great thing about the internet is that it's made accessible an industry that a lot of people find intimidating. Occasionally you will find "#DesignSnobs", but overall there is a friendly group of designistas who are not set by rules or advertisers, and who want to share their latest finds.

Here are my four steps to get you on your way to joining the online-design community.

1. BLOGS
Every life includes significant landmarks: your first kiss, your first job - and for me, my first blog follower. I've been slowly (but most assuredly) seduced not only by the high I get after I publish a post I love, but by the interaction, comments, tweets and conversations that happen within and as a result of my blog, SnOOp.

Each day I get my fix of "lifestyle porn" from the news updates of my favourite design blogs: Dezeen, Design*Sponge, Ish & Chi, The Design Files, The Cool Hunter and TrendLand. They share designs including neon painted furniture, cool bikes, urban bars made out of recycled cardboard, amphibian caravans, and a multi-functional table that turns into a chair, bed, kitchen and a tent.

Ad Feedback

2. TWITTER
I used to only follow the words of design critics and big-hitting designers, but now I listen to people with names like @decor8, @Will_UK, @citysage, @interiorsaddict and @WeeBirdy. Some of my design heros are here, too, and it's a buzz to tweet directly to American colour-splashing goddess @kellywearstler; environmentally friendly San-Francisco designer @yvesbehar; the fabulously cool @leebroom, who has put "bling" into British design; and Australian @LouiseOlsenDino, co-founder of Dinosaur Designs.

3. INSTAGRAM
Instagram's all-access pass into the world of its 80 million registered users is my current favourite fad. It's a trend forecaster's dream. The photo-sharing app that Facebook bought for $US1 billion dollars is a candid snap of peoples lives. I love following tabletonic, azbcreative, mr_jason_grant, deechops, sibellacourt, glenproebstel and megan_morton, who share snaps of cups of coffee, giant scissors, flower arrangements and their latest design projects.

4. PINTEREST
If only Pinterest had existed before I started collecting magazines. Instead of having boxes full of dog-eared pages and colour-coded Post-it notes to remind me of a well-thought-out bathroom, or a room decorated in blue, I can now create online mood boards.

Pinterest has more than 11.7 million unique users. It's having a massive impact on how we spend our money and furnish our homes. Some of my favourites are Pinterest.com/AmySia, a textile designer creating dreamlike boards of elegant interiors and prints; Pinterest.com/ideastosteal, interiors made simple - their "storage board" is a revelation; pinterest.com/designseeds, an ex-car and shoe designer and current trend forecaster creating mental vacation colour boards; and pinterest.com/thedesignfiles, Australia's most popular design blog, filled with inspiring ideas.

- Daily Life

Comments

Recipe search

Special offers
Opinion poll

Did you breastfeed your children?

Yes

No

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content