Sponsored content by
Do you iron?
New Zealand is increasingly a "wash and wear" nation, with most of us avoiding the iron.
A Canstar Blue survey of 2500 Kiwis found 70 per cent of Kiwis iron hardly anything.
Those least likely to iron their clothes were in the 18 to 29 age group, with 80 per cent saying they rarely touched an iron.
But even older generations loathed crease work, with 75 per cent of the 30 to 44 group and 63 per cent of baby boomers avoiding it.
There was also a smaller group - 13 per cent of respondents - who said they never folded washing but made their clothing choices from the clean-washing pile. About 20 per cent of younger people and 17 per cent of men were more likely to exhibit this behaviour.
The survey also revealed what many women around the country already know: the strides made towards gender equality have not reached the laundry.
"More than 90 per cent of the women surveyed said they did most of the washing in their household, compared with 62 per cent of men," Canstar New Zealand general manager Derek Bonnar said.
Waikato residents were the least likely to iron their clothes, with 73 per cent of respondents saying they avoided it.
They also were more likely to use a clothes line than a dryer, with 91 per cent using the line.
Cantabrians and Aucklanders were most likely to avoid folding and putting away washing, with 14 per cent saying they shunned folding, compared with Wellington and Otago, where the figure was 11 per cent.
Mr Bonnar noted a similar British study which found the average British mum spent four months of her life ironing through a laundry pile 1248 metres tall - nearly four times the height of the Sky Tower.
"Women still shoulder the lion's share of laundry responsibilities, with men lagging far behind," he said.
- © Fairfax NZ News
Did you breastfeed your children?Related story: (See story)