Benjamin Moore announces colour of the year - and it's purple

Shadow, a saturated dark purple, is the Benjamin Moore Colour of the Year 2017.
BENJAMIN MOORE

Shadow, a saturated dark purple, is the Benjamin Moore Colour of the Year 2017.

Benjamin Moore has just announced its 2017 Colour of the Year, and if you were disappointed by 2016's plain vanilla pick, Simply White, you might be pleasantly surprised at this one.

The 2017 Colour of the Year is a deep, saturated purple called Shadow.

And Benjamin Moore has plenty of words to describe the hue: "Allusive and enigmatic, Shadow is a master of ambience. It's a colour that calls to mind a 'past,' yet it can also make a contemporary, colour-confident statement," says Ellen O'Neill, Benjamin Moore's creative director.

Dark and moody - Shadow features on the wall in the room beyond these doors.
BENJAMIN MOORE

Dark and moody - Shadow features on the wall in the room beyond these doors.

The shade is part of a bolder "Colour Trends" palette that Benjamin Moore says reflects consumers' newfound level of confidence in using deeper, saturated colours.

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And what do New Zealand designers think of Shadow? Auckland designer Sonya Cotter says it fits with the current trend of teaming dark with light. "You can put these really dark walls in a room if you add a lot of white for contrast," she says. "The lighter colour draws you in to the dark room, and it helps to use fabrics that have a light refraction quality, such as chenille or velvet. They will help create the mood, and they will also become light, jewel-like pieces in the room."



Cotter suggests you could also team Shadow with something a little more intense, such as a pale blue or plush pink. "Pastel tones would be amazing," she says."And I can also see it working with dark timbers and a more caramel-coloured timber."

Auckland designer Amanda Neill of Designworx says the deep purple is not a trend that has arrived here yet. "We are seeing more of the deep, dark inky blues," she says. "But it is indicative of the colours we saw in Milan this year, which were a lot deeper. There is a real move to towards dark shades that invite and evoke a moodier ambience, as opposed to the light, bright airy interiors we have been used to recently.

"It's all about the human element of emotion – reflecting that in colour. And the purple is indicative of that desire to create a more intimate space."

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Washington designer Ally Banks says she loves the colour. "It's sophisticated, warm, and fresh. I can see it in a library or a small office. It would make a room feel cosy." Banks is using the colour on chairs, accent pillows and stools in a current project. "I think it's a good choice for today."

 - Stuff

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