This is not sexy

Last updated 12:04 09/05/2014

A video showing models being pranked into talking about something very serious gets awkward fast.

Related Links

The racism adopted children endure Gender pay gap also exists among children

Relevant offers


Angry rooster terrorises children at Whitford, Auckland playground Instruments highlight shed's diversity Woman given a card on the Tube by group which 'hates fat people' How to know if you are ready for a big life change Holding on to childhood: the grown-up appeal of comics, games and dress-ups Megan Nicol Reed: Learning to face your fears The worst life hacks ever recommended The Facts of Life: How life in New Zealand has changed in 50 years This gay man wrote a heartfelt letter to his parents who refused to attend his wedding Hiring au pairs: What really happens when families call on some foreign aid

In this Save the Children campaign, fashion models are pranked into participating in a fictitious fashion TV commercial for a mystery brand.

The awkward moment comes when they are asked to say things like “1 out of every 7 children die before their fifth anniversary” in a sexy manner. 

Obviously, it's an almost impossible, and very uncomfortable-making task. But the point is, we should be listening to unsexy messages, and Save The Children are right in titling the above clip 'The Most Important 'Sexy' Model Video Ever'. It's part of a campaign to promote their new report called The State of The World's Mothers

PS: Are you off out for a few beers this evening? Well why not drink one less round and spend that money buying a mosquito net for a family in need. Or a birth kit for a midwife. Or a football for a wee kid to kick around. 

- Gizmodo &

Ad Feedback


Recipe search

Special offers
Opinion poll

Is it ever OK to complain about other people's kids?

Yes, children should be seen and not heard.

No, let kids be kids and let off steam.

It depends on the situation.

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content