This is not sexy
In this Save the Children campaign, fashion models are pranked into participating in a fictitious fashion TV commercial for a mystery brand.
The awkward moment comes when they are asked to say things like “1 out of every 7 children die before their fifth anniversary” in a sexy manner.
Obviously, it's an almost impossible, and very uncomfortable-making task. But the point is, we should be listening to unsexy messages, and Save The Children are right in titling the above clip 'The Most Important 'Sexy' Model Video Ever'. It's part of a campaign to promote their new report called The State of The World's Mothers.
PS: Are you off out for a few beers this evening? Well why not drink one less round and spend that money buying a mosquito net for a family in need. Or a birth kit for a midwife. Or a football for a wee kid to kick around.
- Gizmodo & Stuff.co.nz