Will the world make 'oxt' happen?
Five years ago a couple of San Francisco-based digital types proposed a new word so the meaning of "next weekend" was no longer ambiguous. There the idea seemed to languish, until now.
The world may be just a click away, but the campaign to add the word "oxt" to the dictionary still needed a mention in the right place to lift it out of a half decade of obscurity.
It seems a report on US website Vox.com last week was the push needed to get the idea buzzing on social media.
Ivan Cash, an interactive artist and filmmaker and one of the proposers of the new world was grateful. "Endless thanks for your support. Our five-year long campaign is alive and well again," he said in a posting on the Vox Facebook page.
Not all comments were enthusiastic, with one describing the idea as "ridiculous", while another said: "Stop trying to making oxt happen. It's never going to happen."
Maybe it is just wishful thinking, but that didn't stop the idea getting further impetus during the weekend from The Guardian in Britain, which suggested confusion about when "next weekend" actually was could become a thing of the past.
Cash and co-promoter Jeremy Knight, an interactive designer and developer, make the case for their proposed word on the website.
"People often use the phrase 'next weekend' to describe the future weekend, but this can lead to confusion," the website said.
"While some interpret 'next weekend' to mean this coming weekend, others interpret it as the weekend after, hence the use of the awkward, overly wordy, 'not this weekend but the weekend after'."
The proposed solution is to use the phrase "oxt weekend" instead, to mean the weekend after this coming weekend.