Tomorrow will be a special day in the Butler house - and dad Ben had better appreciate it because not every father will be so lucky.
Figures suggest dads in New Zealand and Australia typically have only half as much spent on them for Father's Day as mums do on Mother's Day.
But for Mr Butler, of Johnsonville, it's not about big gifts or grand gestures. His father died when he was young, and his priority is to spend the day with the family.
Sons Brayden, 4, and Lucas, 3, and their mum Hanna will cook him eggs benedict for breakfast and give him presents, a handmade card, and homemade lamingtons.
"I don't mind [what they do] - as long as they do something," he said.
That might be a typical dad thing to say, because it looks like fathers worldwide tend to get short-changed when it comes to their special day.
In the United States, people spend only two-thirds on dad what they do on mum - Time reported this year that $18.6 billion was spent for Mother's Day while Father's Day was estimated at $12.7b.
Dads in Australia fare even worse - Aussies will spend just under $30 on presents for Father's Day, compared with $60 on Mother's Day, market research firm IBISWorld said.
And it seems to be the same for Kiwi dads, according to sales trends at Wellington department store Kirkcaldie & Stains.
Managing director John Milford said people spent roughly half as much on gifts for Father's Day as they did for Mother's Day.
Back in 2007, an Auckland business association survey showed over half of people spent more on Mother's Day gifts than Father's Day pressies - and only 2 per cent did the opposite.
One explanation could be that children believe their fathers are more easily satisfied and see a Father's Day gift as a gesture, Victoria University marketing professor Peter Thirkell said.
"For mothers, I suspect there's that little orientation to buy something a bit more thoughtful - by definition, a bit more expensive."
Yet Tasos Panagiotelis, the owner of Dukes Arcade giftstore Just Men for 22 years, said sales for Father's Day were going as strong as ever. For many years, Just Men sat across from his other store in the arcade, Just Women, and the spending trend, if anything, was the opposite of the international figures.
"Maybe they don't spend enough on their father during the year, or maybe there's more things to find for mum."
Five things you could get for Father's Day:
Just $350,000 will get you a 1993 Holden Group A supercar driven at Bathurst by Peter Brock and being sold on Trade Me. One small snag though - it has no registration or warrant of fitness.
Dad will be able bring dinner home with a $1300 Tikka T3, 0.308 calibre hunting rifle from SAI Guns and Ammo. And when he gets home from a day in the bush he will be able to wash off with the soap on a rope given by a less-imaginative offspring.
They are marketed as a great way to sneak booze into concerts, but we're sure there are more wholesome uses for the "Binoculars Flask" - though using the cleverly disguised flask to look through may be a bit tricky. Only US$11.95 ($14.95) at baronbob.com.
$1295 may seem a bit steep for a wheelbarrow but the Yardlab Tradesman Electric Wheelbarrow, from Bunnings, comes with a 48-volt, 500-watt motor, thumb throttle, and braking.
For too long fathers have been given cigars. Help him kick the habit by giving him Quitline's number (0800 778 778). He may appreciate it one day. And it won't cost a cent.
- © Fairfax NZ News
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