There are seven types of breast shape, lingerie brand claims
No pair of breasts are created the same (nor each individual one, really).
So in a bid to cater to the wide range of shapes and sizes among women, one lingerie company has devised a diverse fitting guide that takes into consideration characteristics such as length and direction.
San Francisco-based brand Third Love identified seven key types of breast in an illustrated guide, hoping that their unique distinction will help prevent women from buying the wrong size bra - something we're all guilty of at one time or another.
Long gone are the two traditional measurements of back size and breast protrusion - these new fittings are all about dimension.
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Well, anything that could alleviate the sweaty and almost-certainly depressing bra shop gets a thumbs up from us.
Women can select from the "Round", which are equally full at the top and bottom, the "East West", where the nipples point outwards and up, or the "Side Set", which also sit apart but are more forward-facing.
There's also the "Asymmetric", where one breast is bigger than the other, the "Bell Shape", for boobs slimmer at the top and fuller at the bottom, the "Slender", for smaller, quite thin breasts, and the "Tear Drop", a cross between bell shape and round.
Depending on the type you best identify with, you are guided towards certain bra styles - such as strapless, wireless, plunge, and T-shirt - that will best suit your needs.
"During our product design process, we discovered that getting a great fit was about identifying the style that best suits your natural shape," Ra'el Cohen, vice president of design and product development at ThirdLove, told Women's Health.
The brand also advise that whatever bra style you plump for, you should be able to slip two fingers underneath the back of the band when it's worn, which means it's not too tight or too loose.
Straps should also be tightened every other month as they tend to slacken over time, but they should never dig into your flesh or be able to fall down your arm.
You should also ensure there's no empty space or overflow around the cups, and the bra should fit perfectly on its loosest hook. You can then tighten it as it stretches over time.
When it's too loose on the tightest hook, it's time to bin that mother.
Do you agree with these seven types of shape? Or are there other common ones missing?
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