The ladies get their own laptops

Last updated 11:45 25/10/2012
floral kiss
COMPUTERS FOR CHICKS: The Floral Kiss in all its pretty glory.

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I've just realised why the feminist movement has stalled. It's because women don't have the right equipment. And no, I'm not talking about the contents of our undies.

OPINION: For the last 20 years my sisters and I have been forced to make do with computers that were designed by men, for men.  No wonder we haven't managed to crack the glass ceiling.

The blinkers fell from my eyes yesterday when I came across an email from the helpful people at Fujitsu for their new Floral Kiss line of PCs. In the minds of Fujitsu, this is the computer "For Women, By Women".

As the accompanying press release explains: "the Floral Kiss project was born from the desire of Fujitsu's female employees to create a PC that women would find appealing. The new series, developed under the concept of bringing elegance to all aspects of PC design - from hardware to applications - was created with this aim in mind."

And the girlfriends at Fujitsu have thought of all the important things a modern woman needs.

Forget about processor speeds, RAM or graphics cards, the designers went all out and changed the colour of the lid.

Floral Kiss computers come in colours including Elegant White and Feminine Pink. (I'm not sure how feminine pink differs from pink, but hey, I'll leave all those technical details to the boundary-pushers and game-changers at Fujitsu.)

As if that's not enough, they've also worked out a way to preserve your delicate lady hands and freshly manicured nails from the harsh wear and tear of er, um, opening the thing.

"The top casing has been constructed with an elegant and refined gradation with gold trim," squeals the press release. "And it features a flip latch that can easily open the display - even by users with long fingernails."

If that doesn't spell the end of patriarchal dominance, then I don't know what will.

And forget about software that you might actually do something with.

Those Fujitsu go-girls know what women really want from technology. We don't want to worry our pretty little heads managing company accounts, cutting code, designing graphics or - heaven forbid - writing something.

No, what real women want from computers is scrapbooking. I kid you not.

That's why they've included specially designed digital scrapbooking software for storing and organising pictures and URLs from, in the words of the press release "retail stores, recipes, and other content that users come across when they are casually browsing the web."

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The program, Fujitsu says, allows users to "perform quick comparisons of their favorite stores and products for even greater convenience".

Thanks Fujitsu. Because we all know that chicks couldn't work out how to use complex software like, say, Pinterest, if their blow waves depended on it.

But it's not all chores and shopping.

The sisters at Fujitsu have also incorporated a strategic planning app just for women.

They call it a horoscope.

If a man isn't around to advise us on how to spend our day, then the horoscope app will provide the direction we all lack - not just for the present day but the next day as well.

Nothing says empowerment like giving up control over your life to a piece of software.

On second thoughts, I'm not so sure Fujitsu's Floral Kiss line really was created by women for women.

Unless of course Fujitsu is getting its information about women's needs and desires from Betty Draper.

- Sydney Morning Herald


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