With Christmas looming, a Japanese company has developed a pair of underpants for the man who has everything - including flatulence problems.
Textile company Seiren said the underwear, which is made from fabric containing ceramic particles, absorbs unpleasant smells.
"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," company spokeswoman Nami Yoshida told AFP.
She said the underpants had become a runaway hit.
"At first we thought about selling them to those who require nursing care and to hospitals.
"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them."
The company uses the same technology to manufacture socks to ward off stinky feet and T-shirts to prevent smelly armpits.
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