These three girls rule

ANNIE COLBERT
Last updated 05:00 21/11/2013
YouTube: GoldieBlox

Little ladies deserve more choices than dolls and princesses.

Related Links

'You're not a princess' school ad campaign goes viral Artist portrays feminist icons as Disney Princesses Being a 'princess' is not a career

Relevant offers

Life

Resettled Syrian refugees talk of life half a world away from their homeland How to cope with gut-wrenching loss Modern Etiquette: How do I tell my family about my much younger partner? Mum from Texas wakes up from surgery with British accent Why the phrase 'high maintenance' must die Hot cops set social media aflame Granddad takes doll to work, hearts melt Why I might marry for friendship and money – not love Empathetic boys attract more close female friends - Australian study There's nothing romantic about housework

Keep your pretty pink princess toys, because these girls don't need them.

Toy company GoldieBlox wants girls' playtime to move beyond dolls and fairy tales. The company, founded by Stanford engineer Debra Sterling, teamed up with three science-loving girls and a Rube Goldberg machine expert to create a complicated contraption from all those unwanted "girly" toys.

The team set off the ingenious device, filmed the epic result and set the whole thing to a remixed version of the Beastie Boys 1987 hit "Girls."

The song was reworked to sound more like an anthem for female empowerment than a dude-fueled party tune. Lyrics like, "'cause all our toys look just the same and we would like to use our brains" might inspire even adult girls to construct a Rube Goldberg in their cubicles today.

This article originally appeared on Mashable.

Ad Feedback

Comments

Recipe search

Special offers
Opinion poll

Is it ever OK to complain about other people's kids?

Yes, children should be seen and not heard.

No, let kids be kids and let off steam.

It depends on the situation.

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content