Real-woman Barbie takes off

Last updated 15:27 07/03/2014
barbie
Nickolay Lamm

MEET LAMMILY: She's modelled on the exact average proportions of a 19-year-old American girl. And we think she's fabulous.

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Remember Nickolay Lamm?

He's the awesome artist that decided to remind us all that 'average' is beautiful by creating a Barbie-style doll with the proportions of an average 19-year-old American woman. 

Lamm is now taking his project beyond the conceptual by trying to turn average-woman-Barbie into a doll people can actually buy, and she's called the Lammily. We do love his work, but if we were his marketing team we would have a stern word with him re: that name. 

After his 'average' Barbie went viral last year, the American artist received so many enquiries about where people could buy his less-leggy-but-still-aspirational doll. He also quickly realised that toy companies were unlikely to change their practices (remember this?) - propelling him to start a crowdfunding site so that he could manufacture the doll himself.

Lammily, (once again, can we rethink her name?) wears minimal makeup and has articulated wrists, knees, elbows and feet so she can run around and wear sneakers (she isn't perma-stuck in heels like poor old Barbs).

Lamm is so serious about getting her made that he's tied up with Mattel's former VP of manufacturing, Robert Rambeau, who is helping him find high-quality manufacturers that can get the job done. 

Don't believe there will be demand for such a doll? (Who we think looks a bit like Selena Gomez crossed with a newly-brunette Britney Spears. Or maybe Margot Robbie?) Well, the fact that Lamm reached 189 per cent of his funding goal in less than a week suggests otherwise (he was asking for $NZ112,000 and has already $211,000).

THE STORY BEHIND LAMMILY: 

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