Lovelorn Kiwis turn to the web
Holidaymakers looking for someone to have fun with during the lazy days and nights of summer have been turning to online dating in record numbers.
Online dating activity had soared over the holiday period, Trade Me's dating website FindSomeone said today.
During the past week, more than 240,000 messages had been sent by members of the site, up 67 per cent on a year ago. The number of new members signing up was 38 per cent higher than a year ago.
It was the busiest the site had been since being founded in 2001, manager Rick Davies said.
"We've seen an incredible rise in online dating in New Zealand in 2012 - it has been a record-breaking year for activity and demonstrates the old school social taboo around meeting someone online is well and truly out the door."
As well as being a normal and acceptable way for couples to meet, Internet dating also worked.
A recent US survey found online dating was the second most common way to find a partner, after meeting through a mutual friendship, Davies said.
On FindSomeone, the typical male dater was aged 38, of New Zealand European descent, weighed 83kg, was 1.79m tall and had some form of tertiary qualification. Twenty per cent had children.
A typical female dater was aged 39, of New Zealand European descent, weighed 64kg, was 1.66m tall, and also had a university qualification, while 31 per cent had children.
Mobile technology was being increasingly used to visit the site, with 29 per cent of visits to FindSomeone during the past month made from mobile devices, up from 15 per cent a year ago.