Talk to us about romance...
Valentine's Day is upon us, and a frenzy of last-minute flower-buying and desperate empty-letterbox-checking has already begun - because let's face it, a quick 'I Love You' posting on Facebook just doesn't cut it.
But the sad reality is that not everyone is a natural at delivering touching demonstrations of their affection and adoration on demand.
So Stuff decided to track down a few people whose occupations have given them some inside knowledge.
We found a couples counsellor and a floral designer, a singer from the boyband Titanium, an online matchmaker and the screenwriter of that romantic comedy starring Rhys Darby.
Each had unique insights into the importance of romance, but be warned: it turns out that a red rose may not be as effective as you might hope - and having a career that's built on romance is no guarantee that your own heart won't get broken.
Our special thanks to Julian Metcalfe, Verity Molloy, Annie Oxborough, Nick Ward and Jordi Webber, and also to expat Kiwi composer Anton Morgan at TwoAM Music Studios in Malaysia, who rustled up the chirpy soundtrack for us.