Video: Best condom ad ever?

Last updated 11:58 06/08/2013

This condom commercial has been described a "borderline melodramatic genius"

PROTECT YOURSELF
PROTECT YOURSELF
PROTECT YOURSELF
PROTECT YOURSELF

Relevant offers

Family life

Surprise from kids' food trial When a daughter becomes the parent to her mother Watch dads with babies cut up the dance floor When 'skin to skin' becomes a family affair March for Moko brings together all sides of the domestic violence debate Do we really have to love every moment of parenting? When should parents stop showering with their children? National Portrait: Dr Andrew Jack, Chief Censor Sheryl Sandberg highlights the struggle of single parenting Why having children is bad for your marriage

Life with kids can be messy, chaotic, loud … and, at times, especially painful for men, as one ad shows.

The minute-long spec commercial for condoms has been described at "borderline melodramatic genius" by Adweek, and won best spec spot of the year in a recent advertising competition.

The Adweek review went on to add: "It's an excellent depiction of what may lie ahead if you're not careful … The slow motion increasingly builds the misery of fatherhood ; Then, wham, a wake-up call, a shot to the family jewels." Yes, the writer of that piece is male – and has no doubt experienced a few shots to the family jewels in his time.

Ad Feedback

- Essential Baby

Comments

Special offers
Opinion poll

Do you think owning a dog can prepare you for parenthood?

Yes

No

Depends on the dog

Nothing can prepare you

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content