Is there an exclusive deal for Richie and Gemma's wedding photos?
The nuptials of Richie McCaw and Gemma Flynn would be one of the weddings of the year for women's magazines, according to ex magazine editors.
Rumours are swirling that the sporting couple secretly tied the knot in Wanaka last Saturday.
A source says guests were bussed to a private location where the ceremony took place.
A former magazine editor, who didn't want to be named, says the fact that no pictures have been revealed on social media "certainly seems to suggest there might be an exclusive deal, if the wedding has happened".
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"If it has happened it's a huge deal for women's mags," she said.
"Riche McCaw's wedding would be one of the weddings of the year."
However, the old days of bidding wars between the glossy titles have gone as they are now all owned by the same publishing house, Bauer Media.
"Back in the day there would have been a huge amount of competition to get a big All Blacks wedding like that.
"People love a wedding. It's a happy story, so these celebrity weddings have historically been the most popular issues."
Another former editor of a woman's magazine told Stuff what the couple could likely receive in return for exclusive rights to their weddings photos.
"It's all dependent on what the deal is, but typically it would include professional photography, hair and make-up for the bridal party, plus maybe some key family members and security to protect both the magazine's exclusivity and the family's privacy.
"Also the couple often gets discounts for their other costs such as catering, setup, location and flowers because they'll be named in the magazine."