The ridiculous new wedding trend

ANNIE STEVENS
Last updated 10:39 26/03/2014
Bride
HASHTAG DOWN: How on earth can a modern day bride survive without a social media strategist?

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By now you may have been to a wedding where there was an optional hashtag. Indeed, wedding bloggers have  encouraged it as another trend that we should all throw ourselves into good naturedly, like we do with every other wacky wedding trend at every other union we go to.

Getting everybody involved is nicer than the "honeymoonster" approach. And you know, it is quite nice to scroll through the hashtag after the event to look at everybody's increasingly blurry, love-filled snaps of the day. 

But paying someone to #hashtag your wedding and be the strict hashtag enforced/social media strategist of your wedding?

Well that seems kind of, um, odd and also another way that the wedding industry is conspiring to take away all of your money and feed the idea that this is your special day and you need to capture it in every special way possible.

As though you won't have any other special days (you will! don't worry! put down the confetti with your faces on it!)

To fill the void that nobody truly needed filled, the W hotel in New York has just created a new job as part of its wedding services - a social media concierge that will cost you the pretty penny of $US3000 (that's $NZ3500).

Here's the W's description of this new job:

"From live tweets and #hashtags to Vine videos and Instagram filters, W's Social Media Wedding Concierge will document that "I Dos" and encourage guests to utilize a dedicated wedding hashtag for every one of their posts."

The Cut have helpfully broken down the role for us, "Your temporary employee will frantically run about enforcing unified hashtagging, create GIFs of bridesmaids sauntering down the aisle in one-shouldered violet sheaths, fervently tweet damage control after a bridesmaid-trip goes viral, and monitor your guests' Instagram filters (if any of you amateurs even considers X Pro II, you will be banished from the open bar)."

To be honest, this just sounds like another way to add violent stress to the day, and with a social media concierge lurking ready to capture, tweet, instagram and send viral every genuine or otherwise moment, it all just feels a bit contrived, and we hate to say it, but a force to stoke the bridezilla within any bride.

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