Who says you're too thin?
Katie Couric is a broadcaster of magnitude - when she talks, America tends to listen.
So Kate Middleton is not likely to avoid the fall-out of Couric's latest judgement on her body, labelling her "too thin."
The talkshow host said that the Duchess of Cambridge would be her dream daytime talk show guest: "I think it would be really interesting to interview Kate Middleton because I think she has comported herself so well since she has been thrust in the limelight."
But her comments weren't all so glowing.
"I feel like she needs to eat more because she's so thin," she added in the SheKnows interview promoting the journalist's forthcoming afternoon show, Katie.
The Duchess famously lost weight in the build-up to her wedding to Prince William - a move that was largely attributed to nerves (understandable, what with an audience of a cool two billion).
In any case, there is nothing new about a bride dieting before her big day - or for any woman to want to look her best at public events where she is systematically photographed and judged.
We do not know how much she weighs, or indeed what she eats and how she goes about her everyday life.
But that her lifestyle is not pedestrian, and therefore somehow a target for "constructive criticism", seems to be a given.
Paula Goodyer recently wrote about women who find it hard to put on weight, focusing on runners who eat a whopping 17,000 kilojoule daily menu to stave off constant hunger pangs.
"People who don't know you well misjudge you," Clementine Johnson told Goodyer. "It surprises me how some people feel it's OK to say 'you're skinny - you really should put on some weight', while it's not okay to tell someone 'you're fat and you need to lose weight'."
And, aside from healthy diets and exercise regimes, stress, be it heartbreak, moving home, grief, nerves or shock, is an age-old hunger block, shutting down appetites at the most inopportune of times: something those who struggle to maintain their weight through difficult times hardly need pointing out.
That people's concern is kindly, is, of course, not to be taken for granted.
"Don't worry about us Kate, eat what you like, we just want you to be healthy," may have been Couric's aunt-like agenda, and nothing more.
After all, this is coming from the woman who said in the same interview: "You don't see male CEOs or politicians picked apart for the way they look as much as women."
But no matter how well intended, will a public naming and shaming by a prominent stranger somehow effect a change in the way Kate lives her life?
Would you change if someone you had never met - and knew nothing about your private life - told the world that you were too fluffy around the edges? Your hair too long? Your skin too pale?
Would Couric so openly say the same of some of the heavier members of public life?
- Daily Life