A woman dubbed "fit mom" has criticised plus-sized women posting lingerie photos online and has squared off on CNN with the owner of Curvy Girl Lingerie.
In November, the owner of American underwear brand Curvy Girl, Chrystal Bougon, encouraged her customers to share photos of themselves in lingerie.
She did so because she wanted women to see what "unphotoshopped' women look like in their underwear:
"I wanted to show that women with rolls, bumps, lumps, scars, stretch marks, surgery scars and natural breasts that have nursed babies can be stunning and beautiful," she wrote in a blog post.
Curvy Girl only sells lingerie in sizes over a US 12 (NZ 16), and the pictures posted of women of this size frustrated exercise enthusiast Maria Kang. Kang is most famous for body-shaming new mums by posting a picture of herself, her rock hard abs and her three sons captioned, 'what's your excuse?'.
Just one of her Facebook rants involved a post about Curvy Girl's real-women-in-lingerie campaign, and in it she said she was "annoyed" by news outlets covering the lingerie brand's actions and that it was "normalising our unhealthy nation [the US]".
This led Curvy Girl owner Bougon getting Kang banned from Facebook for 'hate speech'.
The women face-off on CNN:
But Kang did not back down from this stance during an interview on CNN in which she faced-off against Curvy Girl owner Bougon, hitting back at critics who labelled her a "fat shamer".
"That is not how women should look.
"There is a fine line we are walking as a nation with the obesity crisis that we are in."
Bougan responded by saying what Kang is doing is fat shaming.
"I said 'this post feels like hate speech'.
"The more we shame people about their weight, the more weight they gain, so we all need to take the approach of loving our bodies exactly the way they look.
"You might be fat today, you might not be fat tomorrow but whatever you look like today, you get to look and feel as beautiful and as sexy as possible."
Kang said the women in the photos are unhealthy, but Bougan refuted this by saying that no one can tell how healthy a person is from a photo.
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