Shoppers took to Palmerston North's Boxing Day sales with glee, with thousands teeming through the mall and streets hunting for bargains.
But while free parking was on offer, only a handful of Broadway retailers opened for Boxing Day.
Music Planet manager Jeff Carr was among the few trading - the first time in eight years the shop had opened on Boxing Day.
He said the shop had a bumper day, with instruments including ukuleles flying out the door during the post-Christmas shopping frenzy.
"It has been a very good Christmas in general," he said. "Today has been much better than we expected; it's been a very, very good day."
At the Plaza, thousands of shoppers hunted for bargains.
One was student Mariah Clark, 15, who picked up clothing at discount prices. She said the sales were "average" and seemed unchanged from the leadup to Christmas.
Karlaine Burnett brought her granddaughter from Whanganui for the day just to shop.
- Manawatu Standard
How much did you spend on Christmas presents?