Famous 'Dog' welcomes visitors to Feilding gallery

A new sign with a Murray Ball cartoon welcomes visitors into Feilding on state highway 54.
Allie McPhee

A new sign with a Murray Ball cartoon welcomes visitors into Feilding on state highway 54.

Following concerns from members of the community that Feilding was not well enough sign posted on the main state highways, new signs have been installed.

Feilding's town entrance at Kimbolton Road North on SH54 is now marked with a rural-themed billboard featuring a Murray Ball drawing of a flock of sheep and the Footrot Flats character 'Dog'.

Feilding Promotion project manager Raewyn Loader said its landscape committee were working on revitalising all five entranceways into Feilding to invite people to pass through Feilding rather than drive past.

"The team of Feilding Promotion volunteers agreed that the site should depict its rural heritage," she said.

Loader said the site of the sign was formerly known as "Ram Alley" and the road was once a track trekked by drovers and their dogs to get to the sale yards.

She said the artwork by Murray Ball was fitting because it stuck to a rural theme suited to the town and recognised the achievements ofNew Zealand's most successful strip cartoonist.

"Murray has strong personal links to Feilding and rural Manawatu. We as a community are honoured to have Murray's permission to use one of his original artworks to welcome our visitors," she said.

Two of the five entrance signs into Feilding have been completed, one on Aorangi Road before the bridge, visible to all train and car passengers, joining the one at the north end of Kimbolton Rd.  

Ideas for the other entrances were still being decided on.

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