Book promotes region to newcomers

CATHERINE GAFFANEY
Last updated 12:00 25/06/2014

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A new book describing why Palmerston North is such a good place to live "in more than one sentence" is being circulated to Manawatu organisations.

Destination Manawatu is behind the Live Well book, which is aimed at providing people, coming to live and work in Manawatu, with a good overview of the region.

Destination Manawatu chief executive Lance Bickford said the book included information about major employment sectors, housing and rental prices, schools and recreation.

"It gives a good first picture, which can help families make good decisions," he said.

Bickford said it had been produced as a supplement to Destination Manawatu's new web portal manawatunz.co.nz, which focuses on visitors to Manawatu rather than potential residents.

"[Live Well] is about trying to attract new investment and support growth," he said.

Two thousand copies of the book have been sent to the human resources departments of major Manawatu businesses to use for recruitment purposes.

Bickford said it would show people who had been recruited by a Manawatu business or transferred to the region that it was an affordable place to live, with great schools and worthwhile jobs.

Live Well was developed in conjunction with Manawatu HR personnel over the past 18 months.

Bickford said they had identified the problems for people moving to Palmerston North and then made the book as factual as possible so it could fill in the gaps people could not fill in themselves.

People could also use Live Well as a guide, as links and suggestions of places to visit for further information were also included in the overviews.

MidCentral District Health Board HR manager Anne Amoore said it was a well put together publication and did a good job of promoting the region.

"We'll use it to promote recruitment opportunities, not only outside our region, but also to potential overseas staff," she said.

Massey University spokesman James Gardiner said Massey recruited staff and students from throughout the world.

"[Massey] strongly supports the initiative to highlight the attractions of the Manawatu region and at the same time provide useful information to people considering living here."

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- Manawatu Standard

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