Battle to get abreast with the time
Manawatu women will unite with others throughout the country in a celebration of breastfeeding next week for the 10th anniversary of The Big Latch On.
The event will encourage women from different cultures and backgrounds to come together and simultaneously breastfeed at public events throughout the country.
Community Birth Services administration co-ordinator Liz Ricketts, who will attend with her 11-month old Samuel, said the event was getting bigger each year.
"It's really nice to come together with other families who are also breastfeeding, because initially breastfeeding is a challenge and you can get further with support," she said.
"It's not always easy, it's quite challenging, so we are celebrating that as well."
Ricketts encouraged breastfeeding mothers to come to the Community Birth Services event in Palmerston North next Friday.
"It's a really good oppportunity to come along and be part of something with other families. It's all about community."
For the first time, women who aren't able to attend an event in their area can take part in the Big Latch On via social media.
Mothers were asked to take a selfie of them breastfeeding and upload it to social media using #biglatchonNZ, Ricketts said.
"Social media is so powerful and for all those that can't be here on the day it's absolutely fantastic."
Facebook came under fire earlier this year for removing photos of breastfeeding women, but in May clarified its policy that allows the photos to be uploaded to the site.
"There shouldn't be a taboo, it's the most natural thing in the world," Ricketts said.
Women's Health Action maternal and child health promoter Isis McKay said more than 130 events were held last year in New Zealand and the event also took place throughout the world.
Community Birth Services will open its doors for The Big Latch On at 10am at 151 The Square, Palmerston North, on Friday, August 1.
For more information call 06 354 6455.