Palmerston North's digital pass-the-parcel

CHRIS HYDE
Last updated 16:29 27/11/2012
Parcel
Warwick Smith/Fairfax

PARCEL PASSED: Palmerston North Mayor Jono Naylor with his pass the parcel prize from Manawatu's Twitter community - a set of coasters featuring Feilding.

Mat
Warwick Smith/Fairfax NZ
SWEET AS: Manawatu Standard reporter Mathew Grocott opens his layer of the parcel and receives Manuka honey sweets.

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Pass it on - a childhood party game with a digital twist is being played by prominent Manawatu tweeters.

Online experts DigiGroupies have teamed up with Destination Manawatu to start a game of pass-the-parcel on social networking site Twitter.

The physical parcel - and a prize of Waireka honey sweets - found its way to Manawatu Standard reporter Mathew Grocott after passing through the hands of Palmerston North mayor Jono Naylor.

Those who get the parcel have to open a layer of it and tweet about their prize and include a photo, hashtag and a link to @digigroupies.

They then pass it on to other tweeters.

Naylor said it was a really clever idea because he was still learning how to use Twitter.

"I got Twitter just over a year ago and sent my first tweet in a social media course.

"A year later I sent my second tweet in another social media course.

"I'm still learning and finding the time."

But he was a bit annoyed at his prize - a box of Feilding coasters.

Destination Manawatu digital marketing manager Katherine Huynh said the parcel was a fun way to connect local people and improve Manawatu's understanding of how to use Twitter.

"One of our little focuses is building up a bit of digital literacy in our city.

"There are people and businesses out there who don't know how to upload a photo or how to use social media to effectively build their brand.

"Instead of getting them all in a seminar we are doing something a bit fresh to show people how it is done.

Mr Naylor's prize was ironic, but that was often the nature of social media marketing, Huynh said.

"The parcel's now out there - it's doing it's own thing."

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- Manawatu Standard

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