Teens' dairy career ad wins

Economics students show off their marketing chops

TALIA SHADWELL
Last updated 12:25 28/11/2012
Dairy
MURRAY WILSON/FAIRFAX NZ

FARMING FANS: Palmerston North Girls' High students Georgia Print and Jamie Fowler's advertisement for Dairy NZ won third place in a national competition.

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A team of Palmerston North Girls' High economics students have shown off their marketing chops, creating a prize-winning advertisement to promote dairy farming careers.

Palmerston North Girls' High students Georgia Print, Jamie Fowler and Priyanka Acharya, all 14, received a third prize surprise in class yesterday for a YouTube advertisement they created for the nationwide Dairy NZ Get Ahead competition.

The enterprise competition was aimed at science, social studies and economics year 10 classes.

About 400 students from 150 schools nationwide entered.

The girls' advertisement juxtaposed scenes of agricultural work with a bored desk job worker to illustrate the excitement of a career in dairy farming.

The girls had used marketing techniques learned in their year 10 economics class to sell their message, Jamie said.

"The ad was to show the difference between doing something boring all the time compared to being able to work outside."

Dairy NZ dairy industry education facilitator Bill Barwood said the advertising campaign entrants were tasked with a design for a Dairy NZ strategy focused on attracting city kids to farming careers, with university scholarships on offer.

"The aim of the project was to get students throughout New Zealand, and particularly urban ones, to just open their eyes and find out what options and exciting careers are in agriculture," Mr Barwood said.

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