New burger outlet not concerned by rivals
Restaurant Brands, the company behind the Carl's Jr fast food restaurant in Palmerston North, is confident its projected profits will not be harmed by the other new burger joints in the city.
Carl's Jr, on the corner of Princess and Ferguson streets, opens today at 12.30pm, just weeks after Wendy's opened on Rangitikei St.
Burger King is also building a new restaurant on Rangitikei St.
KFC and McDonald's also have restaurants near the new Carl's Jr.
Restaurant Brands general operations manager Brent Kitto said the restaurant was bound to do well, and there were no worries about the expanding competition.
"If I was the other burger joints, I would be concerned because we've got such a different concept.
"Are we concerned? No. Should they be concerned? You bet."
The Palmerston North Carl's Jr was the first built outside of Auckland.
Kitto said Palmerston North was as good a city as any other to expand into.
"Palmerston North is a good go-forward area. It has got a good mix of diversity when it comes to consumers."
The restaurant would employ 70 "keen young locals", he said, which would help bring some money into the local economy. Before opening to the public, the restaurant and staff would be blessed by local iwi.