Hollywood helps charity boost awareness
Palmerston North's Rotary Club is taking inspiration from Hollywood for its latest fundraising venture.
The Impossible, a movie based on the 2004 Boxing Day tsunami and its aftermath and starring Naomi Watts and Ewan McGregor, opens in New Zealand cinemas today.
At one point in the movie, a Shelterbox is used to provide a tent and other supplies for people.
Rotary member Elaine Reilly said the scene provided a unique fundraising opportunity.
"It's a good time to showcase what Shelterbox does," she said.
The Shelterbox charity was established in 2000 and has provided disaster relief across the globe, including after the Boxing Day tsunami.
Since starting, Shelterbox has distributed more than 120,000 boxes of supplies to more than 200 disaster zones.
Rotary has set up a Shelterbox in the Downtown shopping centre in Palmerston North so people can see what one involves.
People who buy tickets to The Impossible will be given the option of donating money to Rotary, while a donation may also be made after the movie. A short trailer will also be played before each screening to let people know about Shelterbox.
For more information about Shelterbox, see shelterbox.org.nz.