Frogparking hops into Auckland to trial system
Palmerston North-based Frogparking is touting its technology as a way to improve the parking experience for drivers, as it begins a trial in Auckland.
The business has installed 36 of its parking sensors in Bellwood Ave in Auckland as part of a trial commissioned by Auckland Transport, the Auckland Council's transport arm.
They are broadcasting information to a solar-powered sign on Dominion Rd - which Bellwood Ave runs off - to let drivers know how many free parks there are nearby.
Frogparking chief executive Don Sandbrook said Auckland Transport was looking for a way to provide motorists with more information about available parking near Dominion Rd, and saw his sensors as a good fit.
"Dominion Rd is a very busy road, so they are looking at ways to use technology to give more tools to manage traffic."
There was scope for users of the Frogparking smartphone application to access the information from further away as well, he said.
"That's the way of the future. All parking will be paid for and space information accessed from a smartphone in the next five or 10 years.
"There's a global revelation in parking coming from using sensors."
It was not yet known if broader use of the system would happen in Auckland.
"I think they will use them strategically to better manage traffic around the city."
Frogparking's system has many detractors in its birthplace, with business owners blaming it and the Palmerston North City Council's enforcement regime for driving away customers.
Others have said the system is too complicated and visitors to the city cannot figure out how it works.
Sandbrook said despite the bad press, installing 2300 sensors in Palmerston North had helped in developing his business.
"It's not about gathering revenue; it's about gathering data and real-time information to give advantages back to the public."
- © Fairfax NZ News
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