Cheers and screams of delight met the first motorised Santa parade in Palmerston North since 2011.
Thousands of parents and children crowded around The Square and inner city to watch the march at 3pm today.
Army tanks, a traction engine, a pipe band and of course Santa made an appearance to the delight of excited children.
Feilding father Blair Wheeler brought his two boys along and said the parade was much better than last year.
"We came along for the two kids, they liked the traction engine from Te Manawa," he said. "It was much better than last year, more traditional.
"I've always been used to motorised, that's just what you expect."
Palmerston North boys Hunter Easton, 8, and Eli Oudenryn, 8, said their favorite floats were carrying their friends and Santa, "because he gave away lots of lollies".
Palmerston North woman Rachel Lucas said the parade was heaps more involved for the children.
"The kids definitely enjoyed it more than last year's," she said. "And the kids in the parade are up on the trucks for them to see and there are more people."
The 1700-metre trek was slightly longer than last year, beginning at Railway Land before heading up Church St into The Square and back to Railway Land.
- Manawatu Standard
Should Manawatu's earthquake-prone buildings be yellow-stickered?Related story: Council won't use earthquake-risk stickers