What Manawatu online shoppers are searching for

Last updated 11:31 17/12/2013

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Manawatu's online shoppers have displayed a penchant for sportswear, kittens and high fashion this Christmas.

Trade Me's annual list of top Christmas searches places sports brand Adidas as the most most searched term by Manawatu site users.

Apple electronic gear such as iPhones and iPads, outdoor furniture, BBQs and bikes also ranked highly in Manawatu, but a surprising inclusion was the search term: Karen Walker kit.

The internationally acclaimed New Zealand fashion designer was the 8th most popular search in Manawatu, and ranked second equal with Adidas on the national list.

Kittens also proved a popular search term in Manawatu, along with trampolines and TVs.

Trade Me spokesman Paul Ford said six of the nation's most searched Christmas ideas on the online marketplace had an outdoor flavour.

"Popular high energy gift options include mountain bikes and trampolines, and Adidas clothing has enjoyed a resurgence in popularity to land at number two.

"There are also more sedate outdoor items in the top ten with golf gear making the list for the first time, together with outdoor furniture and BBQs."

Trade Me's online marketplace experiences a traditional boom in site activity in the lead-in to Christmas.Nielsen Online research has revealed that more than 700,000 domestic unique browsers have visited the site each day in December.

Ford said "couch commerce" had exploded this year, with Kiwi online shoppers increasingly reliant on tablets and mobile devices.

"Purchasing expectations are now a case of anything, anytime, anywhere. We see this reflected in the proportion of mobile usage now hovering at around 45 per cent of all Trade Me's site visits across our platforms."

Top Manawatu Trade Me searches

Adidas 

iPhones

iPads    

BBQs

Outdoor furniture          

Bikes

Kittens

Karen Walker kit

Trampolines

TVs

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