Norton's wine proving a hit with fans
TV star's tipple 'selling like hot cakes'CHLOE WINTER
The first bottles of British talk show host Graham Norton's signature wine, made with hand-picked Marlborough grapes, have gone on sale.
Founders of Auckland-based Invivo Wines released the limited-edition wine - Graham Norton's Own Sauvignon Blanc 2014 - last Monday.
Invivo Wines co-founder Tim Lightbourne said more than 6000 bottles of the wine had been sold since its release. About 2000 of those were sold the first morning.
"It's been selling like hot cakes. It's pretty exciting and it's got an awesome story behind it."
In April, 2 kilograms of grapes hand-picked from a Renwick vineyard owned by Callum and Sarah Linklater, who grow under contract for Invivo Wines, were flown to London for Norton to crush on his popular show.
Lightbourne bottled the juice for the trip back to New Zealand, where it was blended back with the rest of the juice from the same vineyard.
Fast-forward five months and it's on the shelf.
Lightbourne said they sent a tank sample to Norton about a month ago to taste.
"He loved it . . . it's great having Graham involved even in just a small way."
They hoped to serve and auction the wine at Elton John Aids Foundation events in the UK, with all profits going to the cause.
Norton, who is a 1 per cent shareholder in the company, serves Invivo sauvignon blanc to his guests on the show and sends each of them home with a bottle.
A portion of New Zealand sales of Graham Norton Own Sauvignon Blanc 2014 will be donated to the New Zealand Child Cancer Foundation.
To pick up a bottle, head to Wino's Liquor and Super Liquor Grove Rd. The wine is also available at New World and Liquor King stores.
- The Marlborough Express
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