Events strategy up for scrutiny

KAT PICKFORD
Last updated 11:04 15/07/2013

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Businesses and community members will have the opportunity to comment on the new regional events strategy after it is presented at the Marlborough District Council on Thursday.

Regional events co-ordinator Susan Witehira will be showing the final draft of the strategy to the council community and financial planning committee at 8.30am on Thursday.

The strategy was the result of four months work drawing on ideas from Destination Marlborough and tourism advisory group Grow Marlborough.

It included the regional events co-ordinator's vision and aims, identifies key partners and stakeholders and how the action plan intends to grow, develop, retain and attract new events to the region, she said.

"We're looking for feedback and ideas from Marlborough businesses and the community," Mrs Witehira said.

"It's a regional activity and it includes actions for businesses and the community, so we need to make sure that people are on board with what we're proposing."

The strategy included a new regional event planner, which could be used alongside the checklist she had put together for event managers wanting to organise new events in Blenheim.

The planner did not replace existing calendars and event guides, but would be a useful planning tool for accommodation providers, retailers and tourist operators, she said.

Since taking up the role of regional events co-ordinator in March, Mrs Witehira had liaised between event managers, council and Destination Marlborough to assist with the planning process.

When the organisers of the 2014 Healthy Bastards Bush Pilot Champs locked in their event for February 8 and 9, Marlborough Wine and Food Festival weekend, she was able to warn them about how busy that weekend would be, she said.

"There's a whole lot of infrastructure requirements we have to think about."

Shane Vuletich, from Auckland research specialists Covec, would also present a report into the economic benefits of the Classic Fighters Omaka airshow 2013 at the committee meeting.

The Marlborough Regional Events Strategy and the economic evaluation would be available online at marlborough.govt.nz from Thursday.

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- The Marlborough Express

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