A Blenheim wine producer is considering building a new winery to process only pinot noir grapes.
New Jackson Estate managing director Jeff Hart said they were looking at a pinot noir specific winery to cater for expected growth in demand for the grape varietal.
The company hoped to start the consent process later this year, Mr Hart said.
"What is driving our thinking is the increased demand, anticipated future volumes, quality of our product and generating a greater presence in New Zealand. A winery will assist in achieving control over the whole process, which has obvious appeal."
The purpose-built winery was one of many exciting new ventures being considered by Jackson Estate, which is under new ownership.
The new management team, along with a private investor, intended to revitalise the company and build on past successes, Mr Hart said.
"With new ownership comes with a stronger balance sheet and financial footing, which will assist in driving direction and future plans," Mr Hart said.
Founder John Stichbury remained an important part of the team and would act as brand ambassador, he said.
While the Jackson Estate sauvignon blanc had experienced great international success over the past 23 years, their pinot noir was starting to win accolades.
"We are very proud of the quality of the pinot noir that we are able to produce, but we would like to see our wines enjoyed locally, and not just by our export markets, and are in the process of developing and trying to reconnect with the domestic market."
Mr Hart believed the quality of Jackson Estate wine was down to its location, so what could be better than people from Marlborough enjoying that wine, he said.
"We have great people at Jackson Estate and our staff will continue to drive the high quality sauvignon blanc and pinot noir that we produce as we head into our new ventures."
- The Marlborough Express