GrapeRiders big spenders

HEATHER SIMPSON
Last updated 11:52 09/04/2014

Relevant offers

Business

Chinese drivers screened by NZ travel company to cut accidents Short-staffed KFC workers under pressure but it's 'hard to get a job there' Rain puts dampener on St Arnaud bull walk, but animals strut their stuff anyway New LoveNelson site set to boost Nelson businesses Tourism industry claims DOC will be severely handicapped by funding cuts Clubs of Marlborough diversifying to capitalise on ASB Theatre, boost membership Wellington brewery Panhead Custom Ales sold to Lion Group Push to make Queen Charlotte Track more bike-friendly considered by Marlborough District Council Marlborough cycleway extensions delayed Marlborough City debate finds common ground in need to consider Blenheim's marketing

Electronic spending in Marlborough totalled $3 million last weekend as GrapeRide visitors packed out bars and restaurants.

Paymark figures showed on Saturday more than $1.6m was spent on electronic transactions and $1.3m on Sunday.

The hospitality industry reported brisk sales over the weekend from domestic and international tourists attending the GrapeRide, Marlborough Chamber of Commerce said.

The event attracted 4000 visitors from New Zealand, Australia, Britain and Asia.

Marlborough Chamber of Commerce president Nikki de Reeper said the figures showed the economic potential of the GrapeRide.

Sporting events helped pick up trade during the shoulder season when tourist numbers started to dwindle, de Reeper said.

Events such as the GrapeRide and Saint Clair Vineyard Half Marathon showed the potential for the wine and leisure industry to work in tandem to boost the region's economy, she said.

Destination Marlborough general manager Tracy Johnston said event visitors had a shorter length of stay than other leisure tourists but spend slightly more.

The Saint Clair Vineyard Half Marathon is the next big sporting event. The May 10 run is a sellout with 2700 competitors entered.

Ad Feedback

- The Marlborough Express

Comments

Special offers

Featured Promotions

Sponsored Content