A wild rabbit pizza made with meat supplied by a Marlborough wild game company sold out in less than three weeks.
Premium Game co-owner Brent Thomson sold 600 kilograms of rabbit to Hell Pizza for a rabbit pizza released to coincide with Easter.
According to the Hell Pizza Facebook page, 13,000 rabbit pizzas were sold, making it Hell Pizza's busiest week in their 18-year history.
Thomson said the company had received great feedback about their rabbit. Rabbit had always been a top seller, he said.
The order was a one-off and he didn't know if rabbit would be on the pizza menu next year.
Hell Pizza came under fire after 550 rabbit pelts were used on a billboard to advertise the new rabbit pizza.
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