New Zealand King Salmon has supported its application to expand in the Marlborough Sounds with misleading statements, Arapawa Island resident Carney Soderberg says.
The firm had aggressively marketed its king salmon as nutritionally superior to atlantic salmon, Mr Soderberg told the Environmental Protection Authority hearing in Blenheim on Tuesday.
A flyer distributed in Marlborough in April this year said foreign atlantic salmon had half the healthy omega 3 oil of king salmon, which was one reason it was in demand. However, this was disputed by figures published by the United States Department of Agriculture's Food and Nutrition Service, he said.
That information showed king salmon had 12 per cent more calories than atlantic salmon, 8 per cent more fat, 11 per cent more saturated fat, 35 per cent more cholesterol, and 19 per cent less omega 3. On the positive side, king salmon had 16 per cent more protein and 1.6 per cent less sodium, Mr Soderberg said.
- The Marlborough Express
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