A vibrant new red-coloured wine just released by Yealands Estate Wines in Blenheim promises to be a hit in China's growing wine market, says senior winemaker Jeff Fyfe.
The 2012 Peter Yealands Sauvignoir (soh-vin-nwar) is a blend of about 95 percent sauvignon blanc grapes from the company's vineyards in the Awatere and Wairau valleys and a non-traditional red variety from Chile, teinturier.
The sauvignoir was made using traditional winemaking processes, with the aim of producing a vibrant red-coloured, full-flavoured wine with a crisp, refreshing finish that retained all the natural clean sauvignon blanc characters, Mr Fyfe said.
The volume produced from the first vintage of the new variety was pre-ordered and allocated domestically.
The company was hoping to set its sights further afield, with an emphasis on the burgeoning wine market in China, where red wine was hugely popular, Mr Fyfe said.
"Red's a lucky colour in China, so we see some pretty massive potential over there."
The wine was likely to go down well with wine drinkers who were looking to be adventurous and try something new, he said. It will sell for $18.95.
The wine is described as light, fruity and dry, with only five grams of residual sugar.
Yealands owner and founder Peter Yealands said the wine was developed to meet the ever-evolving wine palate of consumers. Winemakers had experimented with red grape varieties from around the world during the more than 12 months it had taken to develop it.
- The Marlborough Express