Spending spree up on 2011
Spending statistics prove Marlborough retailers' reports of Boxing Day shopping madness were spot on, with people spending $1.5 million, up $100,000 on last year.
Paymark, the EFTPOS agency set up 20 years ago by the banks which process 75 per cent of all electronic transactions in New Zealand, said there were 25,178 transactions in Marlborough on Wednesday, with shoppers spending $1.5m, 7.5 per cent up on the previous year's $1.4m.
Marlborough's spending spree was the lowest of the 17 regions analysed. Nationally, spending was up 13.4 per cent, with a total of $120m spent, up from $105m last year.
Retailers in Blenheim reported queues of people waiting outside their doors to start shopping on Wednesday morning, with hundreds taking advantage of the sales.
Paymark head of sales and marketing Paul Whiston said the strong Boxing Day numbers were a fantastic finish to what had been an already positive month of spending, and a return to the kinds of growth figures seen before the global financial crisis.
"Yesterday we saw over two million transactions and $120 million in sales through the network, $14.2 million up on Boxing Day last year.
"This is the first time in five years that we've seen double digit growth and we're rapt for retailers.
"It's also great to see that some of the sectors, which have been lagging of late, experienced a real boost on Boxing Day. And the queues and traffic outside the malls around the country yesterday were anecdotal evidence of this."
Paymark saw significant growth in the electronics sector including computers and phones, with sales up 31.7 per cent annually, Mr Whiston said.
The company also saw strong growth in clothing and apparel, and jewellery, up 20.7 per cent and 24.4 per cent respectively, he said.
More than 74,000 merchants and 116,000 terminals are currently connected to the Paymark EFTPOS network.
- The Marlborough Express
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