Organisers hope a new artisan market each Saturday will bring some vibrancy and people back into the CBD.
An idea put forward by Tim and Hamish Thomas, of Thomas's Department Store, the market would also be a chance for Marlborough people to display their unique products.
"It's been a real eye opener, when you look through the list of stalls, what a range we've got in Marlborough, it's really something Marlborough should be proud of, so it's a chance to showcase that," Tim says.
"The town centre at the moment is down in terms of foot traffic, this is a way to get some more foot traffic and vibrancy in town."
The pair approached two Marlborough women, Chris Tomms and Margaret McHugh with the suggestion and Tim and Hamish say they were instrumental in getting the ball rolling.
About three months on, the Thomases have the support of other Blenheim retailers, Marlborough Chamber of Commerce and the Marlborough District Council and the market is set to come to life on Saturday.
"It's a good example of the chamber working with the council, working with businesses in the middle of town," Tim says.
They have also appointed a market co-ordinator, Pete Jameson, who is also the manager of the Marlborough Farmers' Market.
The organising committee want the new market, which will run "every Saturday, rain or shine" between 9.30am and 1.30pm in the Wynen St carpark, to attract people into town and stop them heading to Nelson to go to the market, where ultimately they tend to do the rest of their shopping as well.
"We're trying to encourage the Artisan Market as a social and family event," Pete says, "The idea is that once you're in the area you won't want to leave for a while."
The market was intended to bring business in for Blenheim retailers, rather than compete with them, the organisers says.
The council was allowing the Wynen St carpark to be used for the market free of charge and funds raised by the market would go into a trust fund, which would be used to first further the market itself and then to further the vibrancy of the CBD, Tim says.
The committee says the market had already gained huge interest, with 62 stalls already signed up for opening day this weekend and a total of 72 on the list, some of which were seasonal and would appear later.
Stall holders were signing up "by the minute", and the maximum number was 65.
- The Marlborough Express