The latest Hobbit movie has lured international broadcast media crews to film in Marlborough.
Media from India, China, Germany, Australia and Japan were in New Zealand as part of the build up to the December 13 release of The Hobbit: The Desolation of Smaug.
Tourism New Zealand chief executive Kevin Bowler said they hosted the international broadcast media outlets on a trip around the country to principal filming locations from the movie.
He said the objective was to enhance the international media's ability to tell the story of New Zealand.
"The media coverage from those groups were seen by millions of people around the world and we hope it showed New Zealand as not only a spectacular backdrop for filming, but a must-see tourism destination," Mr Bowler said.
The media groups each visited one of four key filming locations from the latest Hobbit instalment.
The four locations corresponded with four sets created in Los Angeles for the week of the film's premiere that were part of a giant pop-up book "The Book of New Zealand" featuring the Pelorus River and other scenes from the The Hobbit.
The "book" is a walk-through multi-media display the size of two tennis courts.
Stars from The Hobbit movies also made an appearance at the opening of "The Book", including Martin Freeman, Richard Armitage, Evangeline Lilly, Dean O'Gorman, Aidan Turner, Luke Evans and director Sir Peter Jackson.
The second instalment of the Hobbit trilogy will be released in New Zealand on Thursday.
- The Marlborough Express