Eradus Wines opens cellar door

ANNA WILLIAMS
Last updated 07:30 31/01/2014
Michiel Eradus
Emma Allen

New venture: Michiel Eradus at the new Eradus Wines cellar door at the Vines Village on Rapuara Rd near Blenheim

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Family-owned boutique Awatere Valley wine company Eradus Wines has opened its first cellar door.

Owner Michiel Eradus said the Vines Village space on Rapaura Rd, which opened last week, allowed people to taste their wine and buy it directly.

"We've been building up to finding a way to get our wine to more people for a while," he said.

He and his wife, Hanna Eradus, took over Eradus Wines in 2004 from his parents, Har and Sophie, who moved the family to Auckland from Holland in 1982.

His parents bought a vineyard in the Awatere Valley in 1999. They produced two sauvignon blancs in 2002 and 2003 and a cabernet-sauvignon-merlot blend in 2002 before they realised owning a winery wasn't the path to retirement. Michiel Eradus had no experience in wine-making but previously worked in the flower business with his father, which he feels ultimately stood him in good stead to grow grapes.

"We landed on our feet," Mr Eradus said. "The way things panned out, we got to learn from Marlborough's elite."

Ten years on, the couple decided to open the cellar door as a way of combating low prices on supermarket shelves.

The label has a slew of awards already, including an Air New Zealand Wine Awards trophy for the pinot gris in 2012 and more than 30 gold medals for the sauvignon blanc, Mr Eradus said.

"What we're looking for is a way to bring it all together."

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- The Marlborough Express

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