Crusaders assistant coach Tabai Matson was in Marlborough last month spreading the "Say Now" message.
The former All Black conducted sessions with the unbeaten King Salmon Marlborough Boys' College first XV Rugby team and the Renwick Rugby Club.
Matson ran the first XV through a taxing training session similar to ones he gives the Crusaders then, after training, he underlined the Say Now message to the players.
In the evening he used the same process to educate players from the Renwick Rugby Club about rugby and Say Now.
Sport Assisting Youth Now is a collaborative education awareness approach to reducing alcohol-related harm.
Sport Tasman was granted Alcohol Advisory Council (Alac) funding to bring the programme to Marlborough and Nelson.
The programme aims to provide an environment to nurture young players' potential and promote the sports club and schools as a family environment, not a place where young people binge drink.
Say Now encourages decision makers within sports clubs and schools to foster environments that model responsible drinking behaviours.
Martyn Vercoe from Sport Tasman explained: "Clubs who choose to implement Say Now in their community can make a significant contribution to curbing the binge-drinking culture in New Zealand through the development of responsible attitudes and behaviours towards drinking and the creation of safer drinking environments and the demonstration of positive youth development."
Tasman Rugby Union chief executive Andrew Flexman is a big fan of the programme.
"The Say Now programme delivered by Sport Tasman in Marlborough has delivered some very compelling results and is a credit to all involved," he said.
- The Marlborough Express