This year's Framingham Harvest Concert is looking as if it will be the biggest yet, with more than 250 tickets already sold.
Framingham Wines general manager Tom Trolove said this year's event was not only about welcoming harvest workers to the region, but was also a way to launch some top local talent.
"We're welcoming harvest workers into the region and showcasing Marlborough's up and coming artists . . . we're trying to establish [a live music scene] here."
Kicking off the evening would be Marlborough's Annie Rainey and the Subregionals, followed by Marlborough bands The Dead Parrots and Chinese Beach Party.
Headlining the night would be Wellington band The Nudge.
The four very different acts meant the concert would be more eclectic than ever, ranging from Annie Rainey's sultry tones, to The Nudge's psychedelic style, Mr Trolove said.
After a sellout crowd of 300 people last year, 350 tickets were on offer for the fourth annual concert, but that would be as big as it got, Mr Trolove said.
"It's always been very intimate, this is the fourth year; the first year we sold 200 to 250 tickets and we're slowly increasing it as we get more confident," he said.
"We'll always keep it small."
The concert was typically attended by people in the Marlborough wine industry and international harvest workers, but it was open to anybody.
"It's for the industry but anyone can come, it's for people that love music," Mr Trolove said.
Marlborough company Tamalemama would be at the event cooking Mexican food.
Local firm Good Ice-Cream Co would also be there and Framingham wines and Marlborough beers would be on offer.
- The Marlborough Express