Batman-inspired Kia joins hunger fight
Kia has unveiled a one-off Batman-inspired Optima to signal the start of a 10-month partnership based on the iconic super heroes that make up the Justice League.
The Batman version is the first of eight Kia super hero vehicles that the company says "become a force for good in the world by raising awareness of DC Entertainment's 'We Can Be Heroes' giving campaign, a relief effort to fight hunger in the Horn of Africa.
The car is influenced by the artistry of comic book icon, Jim Lee, and extras include a bat suit and cowl in the boot and utility throwing stars installed in the centre console.
"Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia's top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car's potent combination of premium features and turbocharged performance," Michael Sprague, of Kia Motors America, says.
The car is a joint venture between Kia, DC Entertainment and Rides magazine. The net result is a car covered in a matte and piano-black scheme sitting on lowered coilover suspension with a ground effects kit, performance brakes and exhaust system and shod with 20-inch black wheels.
There is also a custom front grille shaped like a batwing that took over 40 hours to create, while yellow LED lighting that shines throughout, including the brakes and underneath, mean it won't get lost in the dark. The iconic bat signal is also etched into the HID headlights.
Once inside, the car's seating surfaces are costumed in custom black leather and suede with bold yellow accent stitching.
Kia promo pitch adds that two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom "We Can Be Heroes" video that demonstrates how one small act can make anyone a hero.