New Corvette gets all-new emblem

00:54, Oct 19 2012
Astronaut Scott Carpenter waves to well-wishers during a parade commemorating the historic flight of fellow astronaut and space pioneer Alan Shepard, the first American to travel into outer space 50 years ago in Cocoa Beach, Florida.
ON PARADE: Astronaut Scott Carpenter waves to well-wishers during a parade commemorating the historic flight of fellow astronaut and space pioneer Alan Shepard, the first American to travel into outer space 50 years ago in Cocoa Beach, Florida. Shepard brought along his 1957 Corvette when he reported for Space Program training in April 1959, and would own at least 10 Corvettes in his lifetime.
Lloyce Campbell of Florida holds a laminated front page of the Orlando Evening Star which was autographed by US space pioneer astronaut Alan Shepard, while standing in front of a '61 Corvette at the start of the parade commemorating Shepard's historic flight 50 years ago in Cocoa Beach.
FRONT PAGE NEWS: Lloyce Campbell of Florida holds a laminated front page of the Orlando Evening Star which was autographed by US space pioneer astronaut Alan Shepard, while standing in front of a '61 Corvette at the start of the parade commemorating Shepard's historic flight 50 years ago in Cocoa Beach.
Astronaut Sam Durrance autographs the engine block of 2006 Corvette owner Jack Legere, of Titusville, Florida after a parade commemorating the historic flight of Alan Shepard, the first American to travel into outer space in Cocoa Beach, Florida.
SIGN HERE: Astronaut Sam Durrance autographs the engine block of 2006 Corvette owner Jack Legere, of Titusville, Florida after a parade commemorating the historic flight of Alan Shepard, the first American to travel into outer space in Cocoa Beach, Florida.
 Laura Shepard Churchkey, daughter of US pioneer astronaut Alan Shepard, the first American to travel into outer space, leads the parade commemorating the 50th anniversary of Shepard's historic flight in Cocoa Beach, Florida.
REMEMBERING DAD: Laura Shepard Churchkey, daughter of US pioneer astronaut Alan Shepard, the first American to travel into outer space, leads the parade commemorating the 50th anniversary of Shepard's historic flight in Cocoa Beach, Florida.
Astronaut Alan Shepard with GM Styling President Bill Mitchell (left) and Chevrolet General Manager Ed Cole (right) with Shepard's Corvette.
SPACEMAN'S CORVETTE: Astronaut Alan Shepard with GM Styling President Bill Mitchell (left) and Chevrolet General Manager Ed Cole (right) with Shepard's Corvette.

Chevrolet has confirmed that the seventh-generation Corvette will debut on January 13, 2013 in Detroit.

To kick off the countdown to the debut, Chevrolet today (NZ time) unveiled a changed Crossed Flags logo for the new, 2014 Corvette.

"The all-new, seventh-generation Corvette deserved an all-new emblem," Ed Welburn, GM vice president of global design, said.

"The new Crossed Flags design reflects the character of the next Corvette. The flags are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car."

"There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel."

The Crossed Flags logo has been a hallmark of the Corvette since its 1953 introduction. It has always incorporated a pair of flags, one a racing chequered flag and other featuring the Chevrolet "bowtie" emblem and a French fleur-de-lis. The design has evolved over the years, but has been featured on more than 1.5 million Corvettes built between 1953 and today.

For the seventh-generation Corvette, the Crossed Flags design is a more technical, more angular, and more swept appearance – a proportion that echoes the new car. It is also a more detailed representation, showing greater depth, color and attention to detail.

More than 100 variations were considered before the final design was selected.

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Stingray concept car, "Sideswipe" from the Transformers movie, outside the US National Corvette Museum in Kentucky.
Stingray concept car, "Sideswipe" from the Transformers movie, outside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
A display inside the US National Corvette Museum in Kentucky.
The 1.5 millionth Corvette outside the US National Corvette Museum in Kentucky.
The 1.5 millionth Corvette outside the US National Corvette Museum in Kentucky.
A beautiful early-70’s Stingray in the parking lot outside the US National Corvette Museum in Kentucky.
A beautiful early-70’s Stingray in the parking lot outside the US National Corvette Museum in Kentucky.
Every five years, Corvettes from across the US join together to make the pilgrimage to the National Corvette Museum in what is called the largest moving automotive event in the country.
Every five years, Corvettes from across the US join together to make the pilgrimage to the National Corvette Museum in what is called the largest moving automotive event in the country.
This rare 1953 Corvette, parked outside the US National Corvette Museum in Bowling Green, Kentucky, was one of the first 300 made.
This rare 1953 Corvette, parked outside the US National Corvette Museum in Bowling Green, Kentucky, was one of the first 300 made.
A 2010 Grand Sport Corvette takes off from the US National Corvette Museum in Bowling Green, Kentucky.
A 2010 Grand Sport Corvette takes off from the US National Corvette Museum in Bowling Green, Kentucky.
This 2010 Grand Sport Corvette catches some rays beneath the skydome spire at the world-famous US National Corvette Museum in Bowling Green, Kentucky.
This 2010 Grand Sport Corvette catches some rays beneath the skydome spire at the world-famous US National Corvette Museum in Bowling Green, Kentucky.
An exhibition called the "The World's Only Threes" outside the US National Corvette Museum in Bowling Green, Kentucky, features Corvettes from 1953, 1963, 1973, 1993, 2003 and the only 1983 in existence.
An exhibition called the "The World's Only Threes" outside the US National Corvette Museum in Bowling Green, Kentucky, features Corvettes from 1953, 1963, 1973, 1993, 2003 and the only 1983 in existence.
When customers order a Corvette from a dealer, they can choose to take delivery of it at the US National Corvette Museum. While in Bowling Green, Kentucky, they are often treated to a tour of the assembly plant and might get the opportunity to be the first person to start a brand new Corvette!
When customers order a Corvette from a dealer, they can choose to take delivery of it at the US National Corvette Museum. While in Bowling Green, Kentucky, they are often treated to a tour of the assembly plant and might get the opportunity to be the first person to start a brand new Corvette!
Corvette Crossed Flags designs over the years.
OLD AND NEW: Corvette Crossed Flags designs over the years.

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