New Corvette gets all-new emblem

Last updated 13:33 19/10/2012
Corvette Crossed Flags designs over the years.

OLD AND NEW: Corvette Crossed Flags designs over the years.

An exhibition called the
An exhibition called the "The World's Only Threes" outside the US National Corvette Museum in Bowling Green, Kentucky, features Corvettes from 1953, 1963, 1973, 1993, 2003 and the only 1983 in existence.
Astronaut Alan Shepard with GM Styling President Bill Mitchell (left) and Chevrolet General Manager Ed Cole (right) with Shepard's Corvette.
The Press Zoom
SPACEMAN'S CORVETTE: Astronaut Alan Shepard with GM Styling President Bill Mitchell (left) and Chevrolet General Manager Ed Cole (right) with Shepard's Corvette.

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Chevrolet has confirmed that the seventh-generation Corvette will debut on January 13, 2013 in Detroit.

To kick off the countdown to the debut, Chevrolet today (NZ time) unveiled a changed Crossed Flags logo for the new, 2014 Corvette.

"The all-new, seventh-generation Corvette deserved an all-new emblem," Ed Welburn, GM vice president of global design, said.

"The new Crossed Flags design reflects the character of the next Corvette. The flags are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car."

"There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel."

The Crossed Flags logo has been a hallmark of the Corvette since its 1953 introduction. It has always incorporated a pair of flags, one a racing chequered flag and other featuring the Chevrolet "bowtie" emblem and a French fleur-de-lis. The design has evolved over the years, but has been featured on more than 1.5 million Corvettes built between 1953 and today.

For the seventh-generation Corvette, the Crossed Flags design is a more technical, more angular, and more swept appearance – a proportion that echoes the new car. It is also a more detailed representation, showing greater depth, color and attention to detail.

More than 100 variations were considered before the final design was selected.

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