NZ market tops 100,000 sales

21:31, Jan 03 2013
The 2012 Toyota Corolla was New Zealand's best-selling car last year.


Last year was a boom year for new car sales, according to the Motor Industry Association (MIA). 

Toyota was number one selling brand, with the company's Corolla outselling all other cars in New Zealand, while the Mazda3 was Australia's most popular single vehicle in 2012.

Perry Kerr, the New Zealand MIA's Chief Executive Officer said: 'Preliminary industry registration data shows total new vehicle sales for 2012 topped 100,000 units. The 19.0 per cent increase in overall sales was an outstanding result in an apparently depressed economy. We are delighted with this result'

"MIA data for December saw a total of 7,750 registrations for the month.

"This combined with previous months gave the industry a total of 100,794 sales for the year, broken down by passenger cars 76,870, up 20.7 per cent ( 12,851 units) and commercial vehicles of 23,924 which were up 16 per cent (3,303 units) on 2012.

"This is only the third time since 1990 new vehicle sales have broken the 100,000 mark,'' added Mr Kerr.

For the year Toyota continued its now 25 year dominance of the New Zealand new vehicle market topping in both passenger cars (14,992) and commercial vehicle (6,628) sales giving them a total of 21,620 registrations for the year. This was an all-time record yearly sales for Toyota.

Steve Prangnell, Toyota General Manager Sales and Operations, says Toyota has its loyal customers to thank for a record year in 2012.

Mr Prangnell says 2012 saw the new vehicle market in New Zealand grow at almost 10 times the rate of the country’s economy to bounce back to pre global financial crisis levels. 

Ford was in second place with 11,132 registrations and Holden third with 9,446 registrations. In the luxury car market BMW finished in first position with sales of 1,646 ahead of Audi (1,540) and Mercedes Benz (1,094).

The top selling passenger car models for the year were the Toyota Corolla (5,324), followed by the Suzuki Swift (3,321) and the Holden Captiva ( 2,506). In the commercial segment the Toyota Hilux retained first position (4,182) followed by the Ford Ranger (2,815) and the Nissan Navara ( 2,586).