Toyota previews new Corolla

MATT CAMPBELL
Last updated 10:07 16/01/2013

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Toyota has given a glimpse at how the next-generation Corolla sedan could look with the Corolla Furia concept at the Detroit motor show.

The new sedan concept is a style-focused small model, with Toyota claiming the "ferocious" looking model will help the brand further its appeal with younger buyers.

Bill Fay, group Vice President and general manager of Toyota US, told Drive that the new model will follow in the footsteps of the recently released Corolla hatchback - but admits that getting younger buyers interested in the Corolla sedan could be difficult.

"I think [attracting the youth] could be one of the challenges when we bring the Corolla to market," Fay said. 

"I think if we can maybe use some of the concept car here into the next-generation Corolla and broaden the appeal of it," he said.

"The awareness of the car is really high. We just have to work on purchase consideration and styling could be one way to do that. I haven't seen what the [final production version of the next-generation Corolla] looks like, so I couldn't tell you what it looks like," he said.

Fay wouldn't be drawn to comment on timing for the production version of the new Corolla sedan.

"We don't have any timing yet," he said, but suggested that those interested "stay tuned for more".

The Furia concept sports strong lines and a lengthy appearance thanks to its long wheelbase, giving the car a "wheel at each corner" stance.

A bold, blacked out grille gives it an almost-European appearance, while the slimline headlights and tail-lights sharpen the look further.

Fay says the more aggressive appearance of Toyota's recent vehicles has been lead by company chief Akio Toyoda.

"Akio has really challenged the whole company to put some waku doki in our products - heart-pumping, enthusiasm, excitement ... we're trying to move the brand from being a rational brand to an emotional brand."

--Drive.com.au

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