Honda's hipster concept car

MATT CAMPBELL
Last updated 10:42 22/01/2013
Honda's Gear concept
COOL FOR KIWIS?: Honda's Gear concept city car aims to appeal to younger, style-conscious inner city buyers.

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Honda has created a concept car inspired by hipsters.

The Honda Gear concept has been revealed at the Montreal motor show, with the Japanese brand saying the boxy three-door runabout has been inspired by "young, urban, Gen-Y lifestyles" and "fixed-gear bicycles" – the latter being the mode of transport most preferred by those encompassed in the former.

Details are scarce about the car, but the purpose of its design is clear: the idea is for a stylish city car with minimal exterior fuss, with sharp body creases, strongly styled head- and tail-lights, and a sporty wheel-at-each-corner stance.

"It is simple and utilitarian, but also customisable, connected and full of personality," the company's media release states.

It's not yet clear whether the Gear concept could act as a presage to a new-generation Jazz city car (the current version of which is due to be replaced with an all-new model around 2014), or something smaller than that, possibly a rival to the Volkswagen Up.

Honda already has a sub-Jazz city car, the Brio, but that vehicle is aimed more at developing markets such as India.

Dave Marek, design director at Honda research and development in the US, says the Gear concept blends practicality and partygoer looks.

"Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," says Marek.

"Gear concept tears down those walls – it's practical but fun, customisable, connected and affordable. Everything that young, discerning urban buyers would want in a car."

-Fairfax News Australia

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