A Bugatti Veyron with more X-Factor than most cars is about to hit the auction block.
Simon Cowell, creator of hit reality TV shows like American Idol and X Factor, is selling his 2008 supercar which has just over 2000 kilometres on the clock.
Just why the entertainment mogul and self-confessed car buff has decided to part with the iconic supercar is unknown but it maybe a case of baby makes three in the two-seater with his lover Lauren Silverman due to deliver his first child - a boy - next month.
Cowell paid around NZ$1.98 million for the car and while it is expected to be popular with wannabe owners, it seems the soon-to-be dad will take a financial hit as the Daily Mail reports he has spent over NZ$1m on it since 2010.
The black on black supercar has an eight-litre W16 cylinder engine and a top speed of over 408 kilometres per hour. Just as well then that it will come with four brand new tyres.
Cowell once joked on the Ellen DeGeneres show that he had hit 400kmh on Sunset Boulevard in Los Angeles and said he had only twice taken the car out for a drive.
The car is being auctioned during a week-long event run by Barret Jackson auctioneers in Scottsdale, Arizona, this week. It is due to go under the hammer this Sunday (NZ time).