Stunning new Alfa Romeo takes a beauty prize

DAVE MOORE
Last updated 07:11 09/02/2014
Alfa Romeo 4C: Voted the world's most beautiful.

ALFA ROMEO 4C: Voted the world's most beautiful.

Alfa Romeo 4C launch edition.
Alfa Romeo 4C launch edition.

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Alfa Romoe's new mid-engined, four-cylinder sports car has been named Most Beautiful Car of the Year, 2013 at the 29th International Automobile Festival, confirming its standing as one of the world's prettiest motor cars.

The compact sporty Italian won the prize following a worldwide internet survey conducted in collaboration with several European mainland-based classic car and enthusiast motoring publications.

What's impressive is that the notoriously parochial continentals didn't let German, French and Italian cars have it all their own way. In fact the French, who have won the award on several occasions, didn't even get a vehicle into the final five this year, though the Japanese did.

The Alfa Romeo 4C managed to secure an impressive 40.70 per cent quota of the votes, ahead of BMW's elegant 4-Series in second place, on 25.55 per cent, while the new Mercedes CLA four-door coupe filled the final rostrum place with 22.15 per cent.

While the smart new Benz entry is only just bordering on being affordable, the fourth-placed new Mazda 3, which scored a respectable 11.60 per cent vote is irrefutably a car for the ordinary driver and its version of Mazda's latest Kodo styling language is the company's most successful to date, having been first introduced on the CX5 and Mazda6 models. Mazda's shape and execution proved that you don't need to have a thick pocketbook to afford a car that experts think is a thing of beauty.

But that cannot take anything away from Alfa Romeo, which has a rich history in the Most Beautiful Car of the Year prize; Alfa 164 won the inaugural title in 1988, Brera won it in 2005 and MiTo in 2008. The International Automobile Festival, which started in 1986 in Chamonix, France, has become a key event on the automotive calendar.

The company's Centro Stile or styling centre says that Alfa Romeo designed 4C by taking inspiration in particular from the iconic 33 Stradale of 1967.

The Alfa Romeo 4C has also been named FHM magazine's Car of the Year 2013, and has won the Coup de cœur 2013 from Automobile Magazine in France and the ‘Auto Trophy 2013' from Auto Zeitung.

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